Performance Marketing Strategist

Performance Marketing Strategist •

Reports to: CEO

Compensation: Competitive

Location: 100% Remote

Role: The Performance Marketing Strategist will be responsible for developing and executing data-driven performance marketing campaigns that drive growth and revenue for the company. They will work closely with the marketing team to identify key performance indicators and create campaigns that deliver results. The strategist will also be responsible for analyzing data and making recommendations for optimization and scaling. Additionally, The Strategist will also be responsible for analyzing data and making recommendations for optimization and scaling within the Web3 ecosystem.

Responsibilities:

  • Develop and execute performance marketing campaigns across multiple channels, including search, social, display and email - with a focus on Web3 platforms and communities in addition to current best practices

  • Continuously monitor campaign performance and make data-driven decisions to optimize and scale campaigns within the Web3 ecosystem

  • Collaborate with cross-functional teams to develop and implement creative and strategic solutions within the Web3 ecosystem

  • Continuously analyze data and provide recommendations for improving performance and driving ROI within the Web3 ecosystem

  • Stay up-to-date with the latest industry trends and developments in performance marketing and Web3 technology

Your Skills and Experience:

  • A minimum of 3 years experience in performance marketing, with a proven track record of delivering results in the Web3 ecosystem

  • Strong analytical skills, with experience using data to make decisions and drive results within the Web3 ecosystem

  • Experience with marketing automation and analytics tools such as Google Analytics, AdWords, Facebook Ads, as well as knowledge and understanding of emerging Web3-specific platforms

  • Strong project management skills and ability to manage multiple projects simultaneously

  • Excellent written and verbal communication skills

  • Strong understanding and passion for emerging Web3 technology and its potential impact

  • Bachelor's degree in marketing, business, or a related field

About you: You possess a deep-seated passion for the intricacies of creative design and the ability to craft impactful and memorable experiences. You thrive on both collaboration and taking ownership of projects, and have a strong drive to initiate new endeavors. With a wealth of professional experience and a positive attitude, you are passionate about creating visually striking experiences. You seek a long-term career opportunity within a company that prioritizes work-life balance, fosters a culture of respect and kindness, and operates with transparency. Your exceptional communication skills, attention to detail, technical proficiency, and ability to multitask, all while maintaining a cheerful disposition, make you a valuable asset to any team.

About us: Epic Play Date is a premier brand studio, comprising of a team of skilled storytellers, designers, strategists, and individuals who share a common goal of excellence. With a focus on both clients in the Web2 and Web3-native space, we cater to lifestyle clients, assisting them in effectively communicating their mission and business model through compelling visual narratives. Our areas of expertise include strategic brand positioning woven through website design and development, brand identity creation, content generation, tonality suites, and more. We place a strong emphasis on curiosity, kindness, determination, transparency, and an innovative mindset. With offices in Las Vegas, NV and Palo Alto, CA, we welcome imaginative individuals who are looking for growth opportunities, to join our team.

Epic Playdate is dedicated to working with talented and kind people. We maintain wholehearted inclusivity and diversity in all aspects of our lives and our work.