Epic Playdate played a pivotal role in shaping the identity of BAD SAM, a reimagined brasserie experience that blends classic culture with culinary innovation. Our comprehensive approach involved crafting a cohesive visual narrative and brand strategy that captures the essence of a modern brasserie. We designed a sophisticated yet playful brand identity that reflects the perfect balance of refined technique and warm hospitality, ensuring every touchpoint resonates with the energy and sophistication of legendary brasseries.