Epic Playdate played a pivotal role in bringing Chef Sam Marvin's vision for Black Label by Echo & Rig to life at the luxurious Thompson Palm Springs. Our comprehensive branding work encompassed naming, visual identity development, and strategic brand positioning, resulting in a cohesive, high-end brand that stands out in the competitive culinary landscape.

By crafting the name "Black Label," we established a distinct identity that builds on the success of Echo & Rig while signaling a new level of luxury. Our sophisticated visual language and positioning strategy not only captured the essence of Chef Marvin's innovative approach to steakhouse cuisine but also seamlessly integrated with the Thompson Palm Springs' upscale atmosphere.